In conjunction with the launch of our first product, Swingbyte for golf, we are also launching our blog. Here, we will keep our fans and customers updated on past, present, and future developments with Swingbyte. We thought that a brief overview of Swingbyte’s evolution is in order:
Alex, having never played a round of golf in his life, gets a great idea for a new golf training device, quits his job and enrolls in the University of Chicago Booth School of Business to help develop the business plan.
During orientation for business school, Alex meets Brian, a former Canadian Tour player, and Nathan, a supply chain/global sourcing expert, and the wheels start spinning faster.
With the right team in place, Swingbyte is entered in the New Venture Challenge, a business plan competition at Chicago Booth, and finishes third among over 70 entries. Brian and Nathan soon leave their stable, corporate jobs for the wild west world of start-ups.
Swingbyte powers along, developing a fully functioning Android beta of their app, and an early prototype of the hardware and casing.
This phase of our corporate history is affectionately known as “The Exploding Swingbyte Era”. On the golf clubs of average golfers, top 100 instructors, and some of the greatest golfers in the world, Swingbyte exhibited a tendency to start a swing in one piece and finish the swing in a dozen or more pieces scattered about the range. Needless to say, we soon moved on from that early prototype of the hardware and casing. Swingbyte spouses were less amused than the co-founders by this era.
With a newly redesigned housing and no flying parts, amusement and spousal concern are replaced with awe at the quality of Swingbyte’s data and visual feedback.
Swingbyte bests over forty entries to win a business competition through the Chicagoland Chamber of Commerce: Clique Studios’ $100,000 Promotion To Win A Promotion Promotion. What does this mean? Look for Swingbyte on a national scale in a really cool way by the end of 2012!
Swingbyte is unveiled to the golf world at the 2012 PGA Merchandise Show in Orlando, Florida, and the reception is awesome. Highlights include Golf Digest naming Swingbyte one of the “12 Coolest Items At The PGA Show”. Since then, more and more media outlets have introduced their audiences to Swingbyte, including the Chicago Tribune, Playboy, Wired Magazine, and on NBC’s nationally televised 2012 Equipment Special.
Two years after non-golfing, tech-minded Alex devised a way to learn golf with his smartphone, Swingbyte is a company with locations in 3 countries, employing dozens of people world-wide, and is days away from formally releasing its initial product.
- Alex, Brian, and Nathan